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Inspectors of Collapsed Brazilian Dam Had Close Ties to Its Owner

The German company that certified the safety of a Brazilian dam that collapsed last week, killing at least 110 people, has worked as both a consultant and an independent safety evaluator for Vale, the dam’s owner, raising concerns over potential conflicts of interest.
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Japanese Tycoon Plans to Fly With SpaceX, but His Latest Projects Have Failed to Launch

Yusaku Maezawa, who bought the first ticket to fly around the moon on Elon Musk’s SpaceX vehicle, is losing momentum on Earth. After years of rapid growth for his fashion e-commerce site, some big brands are backing away and competition from the likes of Amazon.com is rising.
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Foxconn to Stick With Wisconsin Manufacturing Plant

Foxconn, a major supplier to Apple, said it has decided go ahead with the construction of a liquid-crystal display factory in Wisconsin, two days after saying building such a plant would be economically unfeasible.
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Big Oil Companies Finished 2018 Strong Despite Plunge in Oil Prices

Exxon, Chevron and Shell shrugged off a plunge in oil prices in late 2018 and posted some of their biggest annual profits in years.
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Apple's Cold War Over Privacy Turns Hot

With a power move against two of its biggest rivals, Apple reminded the world what power it has over not only other major companies, but anyone using an iPhone.
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Economy Notches 100th Straight Month of Increased Employment

Tested in January by a government shutdown, market volatility and uncertainty about global growth, the U.S. labor market notched its 100th straight month of increased employment.
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Spotify in Talks to Buy Gimlet Media

Spotify is in talks to buy podcasting group Gimlet Media, a move that would give a boost to the music-streaming company’s narrative-audio ambitions.
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The Surprise Super Bowl Ad Is Back in Vogue

For years, many Super Bowl advertisers have released their commercials online days or even weeks in advance, hoping to capitalize on the extra exposure. Now, some big brands are going against the grain.
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Vice, BuzzFeed and the Reckoning for New-Media Companies

Vice Media’s cut of 250 jobs, or 10% of its workforce, is the latest digital media retrenchment amid an increasingly difficult online-ad market and pressure from investors who expected red-hot returns.
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Microsoft's Resurgence Under Satya Nadella

In Davos, the CEO reflects on his tenure, dealing with competitors and the tech industry’s image problem
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During Shutdown, Federal Employees Considered Leaving Government Work

The government shutdown and resulting furloughs of workers touched off a wave of searches on private jobs websites, though there’s no evidence it led to an actual exodus from the federal government’s payrolls.
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Shutdown Had Little Impact on Strong Jobs Picture

The partial government shutdown, which closed many federal offices for a record-setting 35 days, did little to dent a robust U.S. labor market.
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Products Yanked from Amazon in India as New Rules Take Effect

Thousands of items were pulled from Amazon’s India website—the first direct impact from the country’s new e-commerce rules. Walmart’s Flipkart is also scrambling to figure out what it needs to do to comply.
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Cigna Expects Minimal Impact From Drug-Rebate Proposal

Cigna said a federal proposal that would curb rebates from drugmakers would have minimal impact on its results and offered conservative earnings guidance for 2019, the first year it will include the operations of Express Scripts.
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Analysis: January Jobs Report Won't Change the Fed's New Wait-and-See Stance

The strong January jobs report offers one promising data point for Federal Reserve officials trying to gauge how the economy has weathered increased market volatility and slowing global growth.
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U.S. Factory-Sector Growth Accelerated in January

Growth picked up for U.S. manufacturers in January, a sign strong factory-sector demand and output overrode uncertainty surrounding the partial government shutdown in the first month of the year.
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Apple Apologizes for FaceTime Bug, Sets Fix for Next Week

Apple Inc. apologized for a security flaw in its FaceTime video-chat system and said a software fix is coming next week.
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Fifth Circuit Freezes Big Obamacare Case Amid Trump’s Shutdown

Originally published by Nate Robson.

 

The order comes as the nation edges toward its longest shutdown in history.
      

Curated by Texas Bar Today. Follow us on Twitter @texasbartoday.

Original author: Nate Robson
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Starting the Day Off Slow Might be the Right Step to the Fast Track

Originally published by Academic Support.

At my law school, we’re in the midst of the first week of classes after the long break. It seems like there’s no time to pause. Everyone’s busy and bustling; places to go and people to see. In fact, sometimes…

Curated by Texas Bar Today. Follow us on Twitter @texasbartoday.

Original author: Academic Support
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5 Tips to Take Your Persuasive Power Up a Notch

Originally published by Kacy Miller.

Dog's Best Friend

Budweiser’s “Puppy Love” Super Bowl XLVIII commercial.

One of my favorite Super Bowl commercials is Budweiser’s “Puppy Love” (2014), an adorable tale of a Labrador puppy and a Clydesdale who become best friends. If you don’t immediately know what I’m talking about, hop on YouTube right now and take a quick peek.

I’ll wait.

What, you may be asking, do adorable puppies and Budweiser have to do with the art of lawyering? That’s easy: persuasion.

Budweiser (well, its ad agency, most likely) masterfully used something called the AIDA method—a cornerstone of marketing—in hopes of persuading us to purchase its beer:

First, they grabbed our attention (Who doesn’t love a puppy?), Then, they maintained our interest (We wondered what would happen to the puppy), They tapped into a desire or feeling (happiness/lump in throat/concern), and finally, They hoped our feelings would cause us to act (putting a six-pack of Bud into the shopping cart).

AIDA in the Law

The AIDA method, so effective in selling everything from beer to Chryslers, is equally applicable to lawyers.

As a jury consultant, I focus largely on persuading juries, judges and arbitrators. But even for those rarely inside a courtroom, persuasion is still an important skill. Almost every aspect of lawyering involves some degree of persuasion: pitching a prospective client, negotiating settlement terms, rallying colleagues to vote for your favorite partner candidate, and, of course, motivating the jury to render a verdict favoring your client.

Here are a few ways to incorporate AIDA into everyday persuasion:

1. Start strong.

Research suggests it takes us seven seconds to size someone up. You literally have mere seconds to convince whoever you’re trying to persuade that whatever you’re “selling” is worth their continued attention. Yikes.

Don’t waste the first few precious moments of a speech, pitch or opening statement with platitudes and credentials. In some circumstances, this applies to written product, too. Don’t be afraid to think outside of the box; start with a bang and grab people’s attention from the get-go — but don’t go rogue. If you are completely off the reservation, people could decide that you’re weird, question your credibility and disengage, which kills your persuasive power.

2. Include the audience.

Most presentations aren’t true give-and-take conversations, but participants still want to feel included and part of the process.

The trick is to get them to mentally participate. Engage their brains throughout your presentation (or writings) by asking rhetorical questions, asking for a show of hands, putting a multiple-choice question on the screen or simply asking folks to imagine a scenario to retrieve a memory. When listeners are able to reflect upon their own personal or professional experiences, they are much more inclined to care about what you have to say. Which means they’re more interested in your message than their iPhone and email.

3. Create “snackable” content.

Combining your personal stories with small doses of statistics or narrative evidence will help validate your content. And the more valid your content, the more persuasive you are. Sharing a war story, a challenge you’ve overcome or a hypothetical scenario not only includes your audience and makes things interesting, but also it sets the stage for the substantive content you want to share, such as case law, verdict research, industry trends, statistics, or evidence.

4. Use powerful visuals.

I dare you to find an audience outside or inside the courtroom that doesn’t expect technology during a presentation. Juries and judges expect graphics and digital display of documents, so programs like “Trial Director” are (in my opinion) on the don’t-leave-home-without-it list.

Visuals are a vital element of persuasion even when you’re presenting a conference speech or a pitch to a small group.

The most persuasive visuals are simple, concise and memorable. Nobody is going to remember 50 words on a page, but they will remember a graphic image, key phrase or a few essential takeaways. Less is truly more.

But hear me loud and clear: PowerPoint slides are not a substitute for effective communication. The primary messenger should always be the speaker, not the screen. If your slides are more compelling than you are, you are no longer perceived as someone with an important message; you are simply a person with a clicker.

5. Practice, practice, practice.

You’ve invested a ton of sweat equity in creating great content, but to truly maximize your persuasive power, you must allocate time to practice. And I don’t mean reading over your notes on the way to the courthouse or thinking about what you’ll say during your commute. I literally mean practicing your speech out loud and on your feet. More than once.

Yes, it feels dorky to walk around the room talking to yourself, but a recent study showed a significant memory advantage to saying words out loud and hearing them in your own voice. So, practicing out loud not only helps you remember the content, it also helps you fine-tune your delivery, which builds confidence. And confident, prepared speakers are more persuasive speakers.

One of the most basic and most powerful human needs is to connect with others and create a sense of fellowship, even if only for 30 minutes. To speak to others—to share your knowledge, to try to influence them in some way—is to reveal something of yourself, and that can be a tad scary.

But, when done well, it can be a powerful experience both for the speaker and for the audience.

This article was originally published by Texas Lawyer on December 28, 2018. Reprinted with permission. © 2018 ALM Media Properties, LLC. All rights reserved.

The post 5 Tips to Take Your Persuasive Power Up a Notch appeared first on CourtroomLogic.

Curated by Texas Bar Today. Follow us on Twitter @texasbartoday.

Original author: Kacy Miller
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